We don't just talk to our clients. We listen, we craft an intelligent response… we deliver an unforgettable experience. Just like any relationship, it's a two-way street.
We also don't just make things look pretty (although we do that quite well). We believe that great creative work must touch the heart of every one of our client's consumers. Creative is a careful art that, when done properly, ignites emotions.
First, we identify the most important emotions needed to create an engaging and authentic consumer experience. We exhaustively explore every angle to uncover the human element – the hilarious, touching, disturbing or ingenious essence of the subject.
From this, we develop a "big idea", the seed from which the advertising campaign will grow. This big idea spawns a variety of appropriate offshoots, each designed to elicit customer emotion and action. The creative concept doesn't stop growing after deployment. We remain engaged and creatively responsive to feedback throughout the lifecycle of the campaign.
We call it ‘heart to heart'. You might just call it ‘effective'.
Lettuce creative speaks heart to heart.
Lettuce strategy is about getting into the heads of consumers.
Strategy informs both the messaging and the medium. We look at an advertising campaign as a holistic experience. We strive to create an experience in which all messaging points and media executions line up at just the right points to magnify the effect.
Lettuce stays actively engaged in cultural and consumer trends to inform our marketing solutions. We look at demographics, psychographics and media consumption habits to target the right person at the right time and place. Our understanding of tactical solutions is exhaustive. From traditional to viral and mobile, we access the touch points that cut a direct path to target audiences. Then we guide them to the access points of the brand.
Ultimately, by collaborating with our clients and partners, we become architects of the brand landscape in every form and facet.
Lettuce stays actively engaged in cultural and consumer trends to inform our marketing solutions. We look at demographics, psychographics and media consumption habits to target the right person at the right time and place. Our understanding of tactical solutions is exhaustive. From traditional to viral and mobile, we access the touch points that cut a direct path to target audiences. Then we guide them to the access points of the brand.
Ultimately, by collaborating with our clients and partners, we become architects of the brand landscape in every form and facet.
Lettuce strategy is about getting into the heads of consumers.
Strategy informs both the messaging and the medium. We look at an advertising campaign as a holistic experience. We strive to create an experience in which all messaging points and media executions line up at just the right points to magnify the effect.
Lettuce stays actively engaged in cultural and consumer trends to inform our marketing solutions. We look at demographics, psychographics and media consumption habits to target the right person at the right time and place. Our understanding of tactical solutions is exhaustive. From traditional to viral and mobile, we access the touch points that cut a direct path to target audiences. Then we guide them to the access points of the brand.
Ultimately, by collaborating with our clients and partners, we become architects of the brand landscape in every form and facet.
Lettuce stays actively engaged in cultural and consumer trends to inform our marketing solutions. We look at demographics, psychographics and media consumption habits to target the right person at the right time and place. Our understanding of tactical solutions is exhaustive. From traditional to viral and mobile, we access the touch points that cut a direct path to target audiences. Then we guide them to the access points of the brand.
Ultimately, by collaborating with our clients and partners, we become architects of the brand landscape in every form and facet.