Strategy informs both the messaging and the medium. We look at an advertising campaign as a holistic experience. We strive to create an experience in which all messaging points and media executions line up at just the right points to magnify the effect.

Lettuce stays actively engaged in cultural and consumer trends to inform our marketing solutions. We look at demographics, psychographics and media consumption habits to target the right person at the right time and place. Our understanding of tactical solutions is exhaustive. From traditional to viral and mobile, we access the touch points that cut a direct path to target audiences. Then we guide them to the access points of the brand.

Ultimately, by collaborating with our clients and partners, we become architects of the brand landscape in every form and facet.

Lettuce was founded on the simple principle that the microcosm of advertising isn't excused from the laws of the land. Proliferation means survival of the fittest. How do advertising professionals evolve? By using more than 10% of their brains. Always testing boundaries. And not just thinking outside of the box. Living outside of the box.  

The heads behind Lettuce have nearly 15 years of combined ad agency experience. And, within our respective agencies, we've each sat on both the account and creative side of the table. We believe that this versatility speaks to our evolution in the industry.

Lettuce Creative Director, Zoe Phillips, might as well have her picture on the wikipedia post for 'versatility'. Born in Zurich, Switzerland and raised in Mallorca, Spain, the extraordinary talent is fluent in German, Spanish, and, of course, English. A New York University graduate, she holds degrees in Film and Television as well as Advertising and Digital Design.

Zoe began her agency career as an Account Executive at Dentsu, where she gained a deep appreciation for the business objectives and marketing strategies that inform the creative process.   Her creative and artistic abilities were soon recognized, as she ascended the creative ranks among agencies like Saatchi & Saatchi New York to Publicis Dialog San Francisco. Zoe has worked for a host of high-profile national and international clients.

Ashley Bernatchez, Strategic Planner, picks up right where Zoe leaves off. Also raised with geographic mobility, Ashley developed a deep interest in cultural and regional mores at a young age. Intrigued by the intricacies of human perception and behavior, Ashley pursued degrees in both Psychology and English before becoming an Account Executive at Baltimore's Eisner Communications.

Advertising has become a unique landscape around which Ashley hones her analytical skills to influence the complexities of human need, motivation and action in respect to modern consumerism. Furthermore, Ashley offers a unique talent for turning strategic positioning into creative copywriting that speaks deeply to these human factors.

Everybody knows that two heads are better than one. And when it comes to advertising, this old adage just couldn't be truer.  It takes a certain type of synergy, an alliance between the right kind of minds to make good advertising. It's just that simple.